Today’s sales shops, in addition to revenue from store business, another extremely large source of revenue is online business. Many shops selling goods in many different fields have done online business extremely effectively and earned significant profits. So what is the online business strategy for a sales shop ? Let’s find a solution with NATAFU through the content below.
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- 1 Online business strategy for shops to sell effectively
Online business strategy for shops to sell effectively
If you are a sales shop and want to develop more customers and earn more profits, online business is a solution that you need to implement as soon as possible. Whether you are doing business with a clothing shop, watch shop, decoration shop, etc., applying online business is very effective, it is even the main source of revenue for your shop.
To do online business effectively, you need to determine which business channels your shop is suitable for. Some effective business channels for shops have been applied very successfully by many shops in many fields, please refer to them.
Online business strategy for shops via Facebook
Facebook is one of the two leading social networks that Vietnamese people often use. Exploiting customers from millions of Vietnamese people using Facebook is the right decision. Effective methods to help you do business effectively through Facebook include:
Build a Fanpage for effective business
A Fanpage will help your shop become more professional in the eyes of Facebook users. Besides affirming your reputation with customers, you also receive many other benefits such as gathering a community of customers interested in your products, and being able to delegate authority to many people to participate in managing the “space”. “online goods”. When you use a Page, you can interact as a page with your customers and perform other functions such as running Facebook ads.
You will have to put in the initial effort to build a Fanpage until the Fanpage is strong and has many people interested in, liking and following the Fanpage. Steps to build a sustainable business Fanpage for the shop include:
- Create a Facebook page with full page information such as image, page name, address, phone number, field of activity, etc. The suggestions for choosing a name for you are to choose according to the brand and field in which you do business, May come with features such as low price, imported, etc.
- Build quality content for your Fanpage, including attractive content and images. In addition, using videos is also a way to help increase the number of people interacting with the page.
- Invite people to follow and like your page.
- Post regularly, build a methodical content strategy, and share information with many groups you join.
- Implement strategies to increase page interaction such as giving gifts to attract interactive people, Facebook Ads to help reach customers faster.
- Build an effective customer care plan to help close orders successfully.
- As your fanpage grows bigger and bigger, you will have more and more customers. Build your Fanpage continuously to help your Fanpage constantly grow and reach more people.
*** You can refer to:
Use personal Facebook page
Your personal Facebook page can be used to live stream or post a lot of sales information so your friends can know and buy your products. You should make friends with many people to make your product known to more people. Besides, you can tag your name and share the article with your friends, this is a trick that helps reach a significant range of people.
In addition to taking advantage of posts on your wall and those of your friends, you can also join as many groups as possible, where you think there are many of your potential customers. From there, post more articles about your products in those groups so that more people know and buy your products.
*** You should combine both your Fanpage and your personal page to make the most of everything possible for the most effective business.
Online business strategy for shops through e-commerce channels
In Vietnam today, the 3 most popular e-commerce channels in order are Shopee, Lazada, Sendo. In addition, Tiki is also a famous channel but is currently only popular in Ho Chi Minh City. The general steps to build a reputable store on e-commerce platforms are:
- Create a booth with full information and a professional booth design to help customers and e-commerce products appreciate your booth.
- Post all the products you have with professional content and images. Create many variations for the product so that users can easily choose if your product has many different features such as size, color, etc.
- Quickly advise customers in chat and comments, deliver goods promptly, avoid order cancellations and avoid negative reviews from customers.
- Create reputation with customers with quality products. Let them come back to buy from your shop instead of just making a one-time purchase.
- Consider the price to create competition and help your booth attract more people. The profits will then be exploited later.
- Take advantage of available stimulus features such as multiple purchase discounts, promotional combos, etc. to apply to your products and stores.
- Take advantage of participating in promotions and periodic sales increase programs from e-commerce platforms to help you sell more products.
- The more your store grows with good feedback, the more orders you will receive. Always be reputable with customers so that your store will be given more priority.
E-commerce is very well received by users and this is a specialized channel for sellers. Let NATAFU introduce you through e-commerce channels so you can understand better.
Sell through Shopee
Shopee is the most popular channel with the largest number of shoppers. On shopee, you will be free to create stores in many different fields. Besides, Shopee provides very good support for sellers and users in terms of convenient interface and thoughtful customer care. In particular, sellers and customers can easily use the Shopee application on their phones to order and sell effectively.
Selling through Lazada
Lazada is another very effective sales channel that you should also try. Compared to Shopee, Lazada advertises sellers’ products for free more on Google platforms. However, a major drawback with Lazada is that the store owner will have to bring the goods to Lazada-authorized receiving warehouses near their home to send the goods, but the shipper will not come to the house to pick up the goods like Shopee or Sendo.
Selling through Sendo
Sendo is not as strong as Shopee and Lazada, but this is still a sales channel that has customers for you. Because it’s free, why don’t you try it? In particular, Sendo does not collect any fees from sellers. You will receive the full amount as the product price you listed on the Sendo site. If you have built a strong and reputable enough store, Sendo will be a sales channel that helps you increase revenue significantly.
Sales through other e-commerce channels
Some other e-commerce channels that you can combine sales with are Tiki, Adayroi, Taobao, Amazon, etc. Please research e-commerce channels carefully before you want to join to make the right choice. suitable for your shop.
With perseverance and the right strategy, you will achieve success in online business.
Online business strategy for shops via Google Map
Google Map is not only an important navigation tool, but it is also a tool to help you do business effectively. Take advantage of this online channel to help customers find you when many people are now using Google Map a lot.
What you need to do is create your business location on Google Map. Next, you can use some tips to SEO and give good reviews for that location. Not only will your business location appear before users on Google Map, but when customers search on Google Search, your shop will most likely be found first.
Online business strategy for shops via Website
Website is also a suggestion for you if your products are searched by many people on Google. In addition, the higher the value of the product, the more you should use a website to both create prestige and affirm the brand while also being able to reach customers effectively.
To reach customers more effectively, you can also use Google Ads to help your business grow quickly, especially during certain seasons or special occasions of the year.
*** Above are some suggestions from NATAFU on online business strategies to help shops sell effectively. If you need further advice, you can contact NATAFU immediately, NATAFU’s team is always ready to give you free advice.
Contact NATAFU for detailed advice
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