Unlike B2C , which is a consumer-oriented marketing strategy, B2B is understood as a marketing strategy to other organizations and businesses to sell certain products or services. There are many forms of marketing and approaching businesses, in which online marketing is considered the most important and needs to be utilized to bring more efficiency.

Learn effective B2B online business strategies

Unlike individual customers who often make purchasing decisions based on emotions, when purchasing, organizations and businesses must consider a lot about efficiency, costs, revenue, and profits to make purchasing decisions. or use the service. Therefore, businesses’ approaches are often more intuitive and more benefit-oriented for customers.

When should you apply a B2B online business strategy?

Almost every profession related to B2B is very suitable for online business. This is no longer a suggestion to increase efficiency but is the leading strategy of many businesses that want to provide products and services to other businesses.

Who should you target when doing B2B online business?

Your purpose is to sell and provide products and services to other businesses, so the target audience in your B2B online business strategies are departments and individuals who have the right or can offer Decide to use your product or service.

Steps to create a B2B online business strategy

To have a successful campaign, you need to have scientific steps and careful preparation. The following basic process is to help you orient and strategize your business more effectively when doing B2B online business.

Step 1: Overview of your strategy

Before coming up with any strategy, you need to look at the overall picture to orient your goals, choose goals that need to be achieved and are measurable to evaluate after your campaign, and then plan accordingly. preliminary plan to achieve that goal.

This is an important step to help you orient and evaluate the goals you need.

Step 2: Determine customer portrait

Who are your customers? Ask this question and answer it yourself in the most detailed and specific way. When you know who your customers are, you can choose the right message to convey, the right content, and target the right customers to increase communication effectiveness. For B2B companies, customers will be businesses with specific needs, specific audience characteristics, and you need to clarify to know your customer profile.

Characteristics you need to pay attention to such as customer’s industry, interests, behavior, habits, age, etc. You need to research and answer many related questions such as:

• Which channels do customers usually operate online on?
• What keywords do customers often use when searching?
• Which social networks do your customers prefer, and what do they often use social networks for?
• What opportunities and gaps have your competitors not taken advantage of well?
• What industries and events do they usually attend?

From there, determine the most accurate customer portrait as well as understand your customers better.

Step 3: Prepare for a B2B online business strategy

Once you know your customer profile, you need to choose the appropriate channels and ways to reach them. Prepare everything to be ready for the plan such as main marketing channels, messages to convey, along with creative ways to attract attention to reach customers more effectively. Additionally, provide useful information to customers and provide specific and strong calls to action in your B2B communication campaigns.

Step 4: Conduct a B2B online business campaign

First, prioritize the marketing forms that are most suitable for you and the habits of your business customers. Suggested online channels for you include:

• Website: This is a commonly used channel because it increases your credibility and helps businesses trust you more when they don’t know who you are. In addition, the habit of searching for products and services on Google will help you gain a significant number of customers from your website. Combined with a web SEO service to get to the top of Google will make it easier for customers to find you.
• Facebook: Vietnamese users often use Facebook. Therefore, proactively promote your products and services to users through a professionally built fan page.
• Google Map: It’s certainly not new, but it will surprise you if it helps you get a lot of customers. With Google Map, you will notify customers about your local presence and they can easily know and contact you to ask for more product and service information. This is a quite effective channel that you should use.
• Youtube: This is also a channel that Vietnamese users often use for entertainment. A well-built YouTube channel will help further affirm your reputation as well as be a very effective source of support for the website.
• Some other tools that you can research further and are less effective are Email, Blog, Ebook,…

Based on those channels, you can develop more customers for yourself. You can also get faster results with Google Facebook and Youtube advertising forms to pay and promote your products more widely and quickly.

Step 5: Customer care:

Marketing forms only help you reach customers. Whether customers choose you or not depends on the advice from you, the quality of your products and services as well as the price you provide. In addition, the decision to use products and services also depends on many objective factors from customers.

Therefore, what you need to do is to build systematic response and customer care scripts so that customers feel secure, satisfied and appreciate your products and services. Quickness and professionalism in consulting style are important conditions to help you get customers in addition to other factors.

Step 6: Measure and improve campaigns

Based on the expected goals you set at the beginning, reevaluate the campaign when it ends. If it is a long-term campaign, periodically evaluate it to ensure the campaign ends on track as you expected and can make timely adjustments accordingly.

It is necessary to determine where the problem lies if things do not go as expected, and then come up with appropriate solutions to improve the situation.

Above is the effective B2B online business strategy that NATAFU introduces to you. Hopefully our sharing will be useful and help you be more successful with your B2B online business strategy.

Online marketing strategy for B2B businesses

You can see the development strategy that helps B2B businesses grow below.